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What constitutes an effective lobbying effort?

Many people think that sending a letter to a mayor, town supervisor or legislator, or attending the annual fundraiser of a member of the county or state legislature will suffice to effectively communicate a message to an elected official.

Although these actions are components of any lobbying effort, they just scratch the surface of what really constitutes an actual lobbying strategy.

That's what the partners of Masiello, Martucci, Calabrese & Associates (MMCA) do - we conceptualize, design and implement a total lobbying strategy and program to make sure that your message and goals are presented to the right people in the strongest possible way.

The lobbying process in New York State is not an easy one. A vast network of interest groups is involved in every policy debate. Finding a place at the table and getting your message heard can be an overwhelming task, especially for a business person involved in the day to day running of a business.

MMCA understands the process and we know the key decision-makers. Whether it's a local, state or federal issue, MMCA can essentially become a member of your staff when it comes to advancing your legislative agenda.

When you retain MMCA, you get a complete package of strategic lobbying services designed to:

  • Frame your issue and develop your arguments in the strongest possible light.
  • Anticipate and counter your opponent's arguments.
  • Educate elected officials about your issue and how it impacts their respective district and constituents.
  • Find potential partners and allies to form a coalition to help advance your issue and maximizing your leverage.
  • Identify the right decision makers - both elected officials and professional staff.
  • Devise the most effective political strategy to complement your legislative strategy.
  • Utilize our expert social media, public relations skills and media relationships to bolster your cause.

In addition, MMCA maintains a weekly presence in Albany to make sure that you issue is always kept in the forefront of legislative negotiations and deliberations.

When you put it all together, MMCA can represent your business or organization in a way that brings nearly 70 years of collective partner experience in government, politics and public relations skills to advance your issue through the often tumultuous world of government and politics in New York State.

Call us today to discuss how MMCA can help you.