Public Relations/Crisis Communication
Public Relations
An effective public relations plan is vital to any company’s marketing and advertising program. Often referred to as “earned media” or “free media”, an effective public relations plan will deliver your company’s message in an editorial environment that carries more credibility than traditional advertising.
Masiello, Martucci, Calabrese & Associates (MMCA), offers a full menu of public relations services including:
- Bylined columns/guest editorials
- Crisis Communication Planning
- Direct Mail
- Email Contact Programs
- Focus Groups/Virtual Focus Groups
- Market Research Coordination
- Media Relations
- Newsletters
- News Releases
- Press Kits
- Radio/Television Commercials
- Websites/Social Networking Development
MMCA will work with you to develop, implement and manage an effective public relations plan for your business.
Crisis Communication Planning
In today’s “instant information” society what was once a manageable public relations issue can quickly develop into a full blown crisis that could have a devastating impact on your business. Ever heard of the phrase “going viral”? With today’s blogs, Twitter Accounts, Facebook etc, wild rumors and accusations about your business can quickly become “truth” if left unanswered.
Masiello, Martucci, Calabrese & Associates (MMCA) will work with you and your team to develop a Crisis Communications Plan that can be implemented immediately in the event of a crisis. MMCA can also implement a monitoring system to alert you when anything negative is said about you or your company on the internet.
Call MMCA to arrange a consultation meeting to begin the important task of developing your Crisis Communication Plan today!